We all know that this is the digital marketing era and according to the statistics of Mediakix, 75% of the total marketing budget of brands will be spent on digital marketing By 2021. Digital marketing is one of the most cost-effective solutions that reach potential customers and improve your return on investment (ROI). The following are some top digital marketing tips and strategies to help you grow your business in 2020.
Research Your Competitors
Researching your competition is crucial, particularly when your business serves a competitive local area. You want to know what they’re doing well and what they’re doing poorly online, so you can jump into any holes they’ve left.
Pro Tip:
If you find some good ideas that your competitors are doing well, don’t copy. You can implement the ideas if you wish, but make it your own, using your personality and style.
Use Keyword Research
Research which keywords people are using to find you, and then take advantage of these keywords by using them to optimize your website and content.
Pro Tip:
A common mistake is to research important keywords then stuff your content with them This is an old technique used to manipulate your site’s search ranking. Keyword stuffed content only looks unnatural, so you must create rich content that reads naturally and remains in context to the topic or product.
Create And Share Unique Content
Having fresh content on your business website is a must for SEO purposes — and regularly offering useful information for your customers can help establish you as a knowledgeable figure in the industry.
Pro Tip:
Make sure that the information you share is of a high standard and relevant to your audience. Don’tlust share any old rubbish. Remember, quality over quantity.
Build A Good Presence On Social Media Platforms
Join the main social media platforms such as Facebook, Twitter, Linkedln and Instagram. Ensure your branding is consistent across all accounts, use the same profile image and cover image for example.
Pro Tip:
Don’t take on too much too soon. Having no social media – accounts is better than having multiple, inactive accounts.
Respond To Reviews
Responses aren’t just for negative reviews Let people know you appreciate their feedback regardless. You can even reward your customers for leaving reviews if you wish.
ProTip:
Don’t ignore negative reviews, and definitely don’t delete them. You must own the feedback, respond calmly and find a solution to fix the problem.
Build A Presence In Local Listings
Make sure your business is listed using Google My Business and any other directory websites such as Yelp.com and Thomsonlocal.com to give your business the best chance of being considered alongside local competition.
ProTip:
As much as is it important to have customer feedback on your website, it is just as important to have feedback in the Google Reviews section. An easy way to achieve this is to incentivize customers to leave their feedback using Google Reviews, then you can copy the same reviews to your website at any time, but get them on Google first! The same also applies to Facebook Reviews.
Use Google Analytics
All the digital marketing in the world won’t do you any good unless you can see what’s working and what’s not. Integrate Google Analytics with your website and keep track of every day.
Pro Tip:
You will need to add your IP address as a filter in the account dashboard. This will eliminate visits from yourself and any other colleagues using the same IP address while giving you more accurate data.
Use a LiveChat Facility
Provide a LiveChat facility on your website to allow potential or returning customers access to yourteam instantly. From providing help with logging in to offering delivery information, you can cover it all within a few minutes.
Pro Tip:
Tawk.to is a brilliant LiveChat facility with a strong FREE membership, simply sign up and connect it to your website.
